Summer Cows &
Recent newsletters have focused on some of our large projects, but our smaller clients also get a lot of attention.
We were recently contacted by a successful family business to enhance their Filemaker databases. They first commented on the fact that we arrived at the appointment on time. For us, this is SOP.
Were thankful that they also told us why we had been given the chance to work with them. The bottom line: The competition did not enthusiastically pursue their business.
Apparently, the other guys lackluster telephone demeanor was enough to indicate that they werent interested in even meeting with these prospects.
Say what? Virtually all successful business relationships begin with a phone call and then a meeting. Youre way ahead of the game if the prospect contacts you for help.
Whats the objective of every campaign, brochure, newsletter or PR effort? Make the phone ring!
As a result of following what we believe to be the most basic of business conventions, we have a new client.
Granted, not every prospect is a good fit for a given enterprise. But well always be able to provide some guidance to anyone that gives us the privilege to offer it.
This process led us to registering the site with the major search engines. And that led us into the dark underworld of Internet advertising.
It can get pretty nasty. We hate pop-ups, pop-overs and pop-unders. Those Flash animations that take over your computer are really annoying. And the ruses employed by third parties to capture prospects data submitted to your site by offering free tools to do it are just scary.
So our Internet advertising utilizes pull rather than push technology. And that starts with advertising on search engines like Google and Yahoo.
The results of these efforts have had unintended consequences. Were far more impressed with our rankings in the search engines than with our paid advertising.
Which leads to an obvious question is: Would we have gotten these optimum search engine listings without the advertising?
We dont know. But now that we can actually find ourselves in the major search engines, were naive enough to believe we have an idea of how we got there.
Dont worry, were not offering The Top Ten Secrets for Getting on Google, just $29.95+S&H! Were in the database business, remember?
Our objective from the beginning was to be found when someone input Filemaker Houston into a Google or Yahoo search. Try it yourself. We come up first!
On our site, youll find the latest Case Histories, Ideal Projects and an archive of all past Newsletters.
Subscribers have nothing to fear when they hit the Submit button on our site. All theyll get is this newsletter via US Mail.
As far as the alchemy involved in getting sites listed on search engines give us a call. Well wax eloquent on the subject.
The Allies landed near Italys toe and gradually advanced up her leg, where they hoped to find Musalini.
(Regarding the Black Plague): Death rates exceeded 100% in some towns.
Renaissance merchants were beautiful and almost lifelike. They enriched themselves by planting wool and selling it for clothing. They increased these profets by paying interest to people who borrowed money from them. This produced even more grits for the mills of change.
When youre ready for change, give us a call. The grits are on us.
Be well, do good work, and keep in touch.